In the case of diamonds, no two diamonds are alike. Though they may look the same on certification papers, all diamonds with the same clarity, color, carat weight and cut will not look the same in person. Remember, when shopping for a diamond, you are buying a diamond, not a certification. Comparing diamonds of the same grading classification in person is the best way to choose the diamond that’s most pleasing. You will see very quickly which diamond has the most fire and sparkle, and the one that returns the most light to the eye. No online website can provide this service.
For example, the clarity grade of a diamond shows how important it is to examine a diamond with the naked eye. Two diamonds that have the grade of SI2 can look extremely different when compared side by side. Clarity grade is a range and a diamond graded at SI2 can be on the clearer end of the range or the lower end of the range. This is why it is so important to view the diamonds in person with your own eyes. Look at it this way: one diamond could have a black inclusion in the middle, which at the right angle could be visible. Another diamond could have a black inclusion on the edge, invisible to the naked eye and could be covered up by the setting. Being able to make this distinction in person is imperative and adds great value for the customer.
When you are in the process of choosing the right diamond, it is very important to examine the diamond with the naked eye through the top of the stone. Always consider color, cut, clarity and carat weight. This is vital knowledge to have when learning more about choosing the right diamond.
The most important resource we offer our customers is exceptional customer service before and after the sale. Jewelry needs to be serviced after the sale with regular cleanings, resizing as needed, and other simple maintenance. It is impossible for an online retailer to provide service after the sale to a customer. At Harkleroad Diamonds & Fine Jewelry, we pride ourselves on offering complimentary lifetime maintenance and industry-leading guarantees and warranties. Also included are a lifetime upgrade policy, price protection guarantee, and our 30-day money-back guarantee.
Our personal relationship with our customers is of the utmost importance. We work hard to establish a trusting relationship with our customers and to understand their personal taste in diamonds and/or jewelry. Our diamond and jewelry experts will help you every step of the way, providing guidance and assisting you during the selection process. We even offer wish lists to assist your better half in selecting the right piece of jewelry for you, as well.